Executive Summary

Sen Li Da - Newcastle, Durban

The growing utilization of plastics in industrial and consumer applications, combined with increased consumer awareness surrounding solid waste recycling, has led to an increased demand for plastics recycling and their products. One of the fastest growing types of collected plastic materials for recycling is polyethylene terephthalate ("PET") from post-consumer beverage and water bottles. Sen Li Da Chemical Fibre (Pty) Ltd, a China private invested company has been capitalizing on the recycling of post-consumer PET, also known as PCR for the opportunities of hollow conjugated fibres market through two main divisions: a Recycling Division and a Fibre Division.

Sen Li Da Newcastle Factory, DurbanSENLIDA set up a PET recycling and fibre manufacturing plant located in Madadeni industrial estate a poverty-striken area in Kwazulu-Natal in 2008. Its initial capacity is PET recycling 19,500 tons per year and fibre conversion 13,600 tons per year, and it utilizes post-consumer bottle feed stock purchasing in market. Presently, the Company can obtain over 9,480 tons per year as estimated mainly from Johannesburg and Durban. The Company is vertically integrated, and uses all of its recycled material in its Fibre Division to convert to hollow conjugated fibre. All the fibre products produced are sold to manufacturers who use them for high value added manufacturing operations in automotive industry, textile industry, home industry and packaging industry.

Sen Li Da - PETCO Member


J.D Chen, President and CEO, is an owner of a post-consumer plastics recycling and factory in China with 7 years experience in PET converting and making technology used in the process of hollow conjugated fibres manufacturing plant.

W. Zhang, CFO & GM, has 11 years purchase and sales management experience in manifold markets both mainly in China and in South Africa.

Financial Summary

After a less than 2 years start-up period to build recycling and fibre extruding facilities and building, buy equipment, and incorporate the business, Sen Li Da had started producing products in April 2009. Sales began at the same time, and with estimated over R 163 million in sales the first year. We will see a first year net profit of R18.1 Million. The owners had invested over R80 million at this stage.

The Company is also seeking a financial support in order to continue PCR operations. This fund will be used for the purchase of post-consumer PET sources, for the transport costs and for working capital. The Company is expecting that PETCO would grant the support. .